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Measuring Emotions at Virtual Events… Why the Mood-o-Meter Matters
As I’ve written before, emotions matter in virtual events. When you host a virtual event, you’re not just blandly conveying information and checking boxes on a checklist – you’re hopefully connecting...
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Guerrilla Marketing for Virtual Events
Guerrilla Marketing is based on the concept of “guerrilla warfare,” where small groups of lightly armed warriors can engage and defeat a larger, more powerful enemy by using simple tactics and...
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